Black Friday, the day after Thanksgiving, is a day when advertising campaigns lure lots of people to shopping centers to do some early holiday shopping.
But here at Sierra, we’d like to offer an alternative.
That would be to get outdoors to hike, paddle or just enjoy nature.
The campaign is called #OptOutside.
You can plan your own event with some friends, or you might want to sign up for some Sierra outings planned that weekend.
For some suggestions, go to Events | Help Wildlife, Protect the Environment, Support Nature Conservation, Save the Planet (sierraclub.org)